Brand & Logo

City of St. John's Brand & Logo

At its core, the City of St. John’s brand is a promise rooted in a set of core values. Elements such as our logo, campaigns, public services, and daily interactions between residents, visitors, and staff are all expressions of this promise. It is a commitment to being true to who we are as a city—rich in history, vibrant in culture, and diverse in community. 

The City of St. John's Brand Standards and Guidelines is a guide to ensure consistency across all communications and marketing materials such as documents, promotional images, posters, letters and more. It also includes best practices in terms of accessible communications when using our brand and guidelines on the proper use of our logo. 

You can download the ZIP file containing our logo files. Details on the best file type for use is contained in our brand standards. 

What's Happening St. John's

What’s Happening St. John’s is your official source for arts, culture, recreation and events that are happening throughout the city. 

The brand was established to celebrate and promote events in the City of St. John’s area, and to increase resident awareness of the substantial list of events that benefit annually from city funding. 

You can download the What's Happening St. John's Brand Style Guide for details on how to use the What’s Happening St. John’s wordmark. 

You can download the ZIP file containing EPS and PNG versions of the What’s Happening St. John’s wordmark. EPS files are optimal for print applications. PNG files are optimal for web and other digital applications.