City Influencers: A Fresh New Look for the 18-30 Community

In 2022, the Youth Engagement Panel was launched as an online space where people aged 18-30 could provide feedback to the City on various topics of interest to them. The online panel was a recommendation in the Youth Engagement Strategy as a great way for this age group to engage with the City in a quick and easy manner.

There are currently over 200 members on the Youth Engagement Panel, which is expanding every day. However, the word “youth” was not working to clearly define who the target group was, and the term “panel” sounded too formal.

As a result of consultations with the Youth Engagement Working Group and the City’s Marketing and Communications team, the panel has been recently rebranded as “City Influencers” and has been visually refreshed to better reflect the 18-30 aged members. With a new name, logo, colour scheme and images, the City Influencers are excited to increase their membership and get more young people engaged in civic matters.