Friday, October 20, 2017 - 4:00 PM

2017 Tim Hortons Brier Economic Impact

Team Gushu at 2017 Tim Hortons Brier

The numbers are official! The 2017 Tim Hortons Brier was worth an estimated $10.1 million to the province, including $9.1 million to the City of St. John’s economy.

“The City of St. John's is proud to be a supporting partner of the 2017 Tim Hortons Brier, which was a major success," said Mayor Danny Breen. "The City made a $250,000 contribution to the sporting event which resulted in very good economic return for our city. Thank you to all the partners and individuals who worked together to bring the Brier to St.John's.”

Sport tourism is a $6.1 billion industry in Canada and is one of the fastest growing tourism sectors. The 2017 Tim Hortons Brier hosted at Mile One Centre is excellent example of the value of hosting sporting events and what it can do for a community.
The Brier provided a platform to showcase the City of St. John's to the rest of the world.  St. John's was the talk of the sports world for a ten day period in which TSN helped to highlight the unique culture and beauty of our destination. Over 1.13 million Canadians tuned into TSN to watch the final match.

The Canadian Sport Tourism Alliance economic assessment is available online here.